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Shirah Immigration Platform

Shirah is an immigration company that provides seamless immigration solutions, helping individuals and institutions navigate study visas, work permits, permanent residency, and business immigration. Shirah helps clients achieve their relocation goals efficiently by simplifying complex processes through personalized support and a streamlined digital platform.

Job Role

Lead Product Designer

Duration

February 2024 – March 2025

Impact

Increased user acquisition by 5,000+, generated $150,000 in profit and built a scalable design system.

Project Overview

Shirah’s platform required a more intuitive user experience to simplify immigration services, reduce friction, and increase successful conversions.

Project Goal

To improve user engagement, reduce drop-offs, and enhance conversion rates by implementing an intuitive booking experience, making immigration services more accessible and efficient for users.

Problem Statement

Immigrants seeking visa assistance and work sponsorship services faced difficulty navigating Shirah’s platform due to cluttered information architecture, unclear CTAs, and inconsistent UI elements. This led to high drop-offs, delayed bookings, and frustration among users, reducing overall trust and engagement.

Project Goal

To improve user engagement, reduce drop-offs, and enhance conversion rates by implementing an intuitive booking experience, making immigration services more accessible and efficient for users.

Project Overview

Shirah’s platform required a more intuitive user experience to simplify immigration services, reduce friction, and increase successful conversions.

Solution

I implemented a structured navigation system with clear user flows, simplifying access to visa assistance and booking services. By introducing a responsive dashboard with improved visual hierarchy, intuitive CTAs, and consistent UI components, I reduced booking friction and improved engagement. This led to increased user retention and a more seamless immigration service experience.

Solution

Approach & Process

User Persona

Site Map & Flow

Wireframing & Prototypes

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Ready to Elevate Your Project?

Let's bring your design vision to life.

Book a Discovery Call

Instagram

Twitter

Mail

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.

Results & Impact

5,000+ new user acquisitions after implementation.
$150,000 in additional revenue due to improved user engagement.
Reduced drop-off rates through optimized navigation and clear booking flows.