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Accepting new Clients

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Naviara
Naviara
Naviara

- Solo Project

AI-Powered Travel Planning for Seamless Journeys

AI-Powered Travel Planning for Seamless Journeys

At - A - Glance

At - A - Glance

At - A - Glance

Travel planning today is fragmented and mentally exhausting. Users are often overwhelmed by too many choices, unclear recommendations, and disconnected tools.

Naviara is an AI-guided travel planning concept designed to reduce decision overload and help users move forward with clarity and confidence. The project explores how AI-assisted interfaces can simplify exploration, planning, and early booking decisions through thoughtful UI structure and guidance.

Travel planning today is fragmented and mentally exhausting. Users are often overwhelmed by too many choices, unclear recommendations, and disconnected tools.

Naviara is an AI-guided travel planning concept designed to reduce decision overload and help users move forward with clarity and confidence. The project explores how AI-assisted interfaces can simplify exploration, planning, and early booking decisions through thoughtful UI structure and guidance.

My Role

Product Designer — UX Strategy,

Interaction Design, Visual Design,

User Flows, Prototyping

Deliverables

40+ high-fidelity screens

End-to-end trip planning & booking flows

AI recommendation interactions

Interactive prototypes

Timeline

Abuja, Nigeria

July - December 2025

Headquarters

Figma, FigJam, Notion

My Role

Product Designer — UX Strategy, Interaction Design, Visual Design, User Flows, Prototyping

Deliverables

40+ high-fidelity screens

End-to-end trip planning & booking flows

AI recommendation interactions

Interactive prototypes

Timeline

Abuja, Nigeria

July - December 2025

Headquarters

Figma, FigJam, Notion

💠 HIGHLIGHTS

💠 HIGHLIGHTS

AI Travel Assistant:
Voice or text, end-to-end

AI Travel Assistant:
Voice or text, end-to-end

AI Travel Assistant:
Voice or text, end-to-end

No more jumping between apps or forms. Naviara allows users to speak or type directly to an AI assistant that handles trip planning, booking, and payment in one continuous flow.

AI Voice Travel Assistant

No more app hopping or repeated inputs. Naviara’s voice AI guides users through the entire travel booking process using natural voice commands alone.

AI Voice Travel Assistant

No more app hopping or repeated inputs. Naviara’s voice AI guides users through the entire travel booking process using natural voice commands alone.

Secure & Personalized

For sensitive actions like login and payment, Naviara uses biometric authentication or password entry to protect your data, ensuring every detail in the app is personalized and accessible only to you.

Secure & Personalized

For sensitive actions like login and payment, Naviara uses biometric authentication or password entry to protect your data, ensuring every detail in the app is personalized and accessible only to you.

Smart Trip Setup

Naviara simplifies airline, baggage, seat selection, and payment with guided, preference-based choices—helping users decide quickly without feeling overwhelmed.

Smart Trip Setup

Naviara simplifies airline, baggage, seat selection, and payment with guided, preference-based choices—helping users decide quickly without feeling overwhelmed.

Text Input Flexibility

For users who prefer typing, Naviara offers a seamless text input option that prioritizes clarity and comfort. Guided choices reduce decision fatigue, keeping the flow quick, intuitive, and engaging throughout the booking process.

Text Input Flexibility

For users who prefer typing, Naviara offers a seamless text input option that prioritizes clarity and comfort. Guided choices reduce decision fatigue, keeping the flow quick, intuitive, and engaging throughout the booking process.

DISCOVER

DISCOVER

Travel should feel exciting, not exhausting.

Travel should feel exciting, not exhausting.

Yet for many people, booking a trip means jumping between multiple apps, comparing endless options, decoding airline rules, and making decisions they don’t fully understand—often under time pressure.

Yet for many people, booking a trip means jumping between multiple apps, comparing endless options, decoding airline rules, and making decisions they don’t fully understand—often under time pressure.

Yet for many people, booking a trip means jumping between multiple apps, comparing endless options, decoding airline rules, and making decisions they don’t fully understand—often under time pressure.

Bar Chart
Bar Chart
Bar Chart

The problem isn’t a lack of information. It’s too much information at the wrong time — forcing users to constantly switch between apps, tabs, and decision points.


This raised a simple question:

The problem isn’t a lack of information. It’s too much information at the wrong time — forcing users to constantly switch between apps, tabs, and decision points.


This raised a simple question:

The problem isn’t a lack of information. It’s too much information at the wrong time — forcing users to constantly switch between apps, tabs, and decision points.


This raised a simple question:

"What if planning and booking felt as easy as telling someone where you want to go?"

"What if planning and booking felt as easy as telling someone where you want to go?"

PROBLEM SPACE

PROBLEM SPACE

Short Answer is… Not yet.

Short Answer is… Not yet.

Despite the number of travel platforms available, booking still feels like work.


Most tools are designed for searching and filtering, not for how people actually think about travel, which usually starts with a simple intent:

Despite the number of travel platforms available, booking still feels like work.


Most tools are designed for searching and filtering, not for how people actually think about travel, which usually starts with a simple intent:

"I need to be in New York next week."

"I need to be in New York next week."

Instead, users are immediately pushed into rigid flows, long forms, and premature decisions before they fully understand their options.

Instead, users are immediately pushed into rigid flows, long forms, and premature decisions before they fully understand their options.

User Frustrations

User Frustrations

While interviewing users, reviewing travel forums, Reddit threads, and user complaints across booking platforms, several recurring sentiments stood out:

While interviewing users, reviewing travel forums, Reddit threads, and user complaints across booking platforms, several recurring sentiments stood out:

From these patterns, I identified three core issues:

From these patterns, I identified three core issues:

Cognitive Load
Cognitive Load
Cognitive Load
Low Confidence in Decisions
Low Confidence in Decisions
Low Confidence in Decisions
Poor alignment with human behaviour
Poor alignment with human behaviour
Poor alignment with human behaviour

HYPOTHESIS

HYPOTHESIS

Bar Chart
Bar Chart
Bar Chart

CORE PRINCIPLE

CORE PRINCIPLE

Clarity Through Guidance

Clarity Through Guidance

If users feel uncertain, the system has failed. My goal with Naviara is to ensure users instantly understand what to do, feel guided rather than controlled, and confidently move forward.


To achieve this, I focused on minimizing three costs: cognitive (mental effort), psychological (fear of error), and labor (time and steps).

If users feel uncertain, the system has failed. My goal with Naviara is to ensure users instantly understand what to do, feel guided rather than controlled, and confidently move forward.


To achieve this, I focused on minimizing three costs: cognitive (mental effort), psychological (fear of error), and labor (time and steps).

EXPLORATION

EXPLORATION

Cognitive Cost

01. AI as Guidance, Not Control

01. AI as Guidance, Not Control

Instead of a full chatbot that hides context and forces conversation, Naviara uses AI to surface clear recommendations with visible information and actions—helping users understand their options instantly without feeling overwhelmed.

Instead of a full chatbot that hides context and forces conversation, Naviara uses AI to surface clear recommendations with visible information and actions—helping users understand their options instantly without feeling overwhelmed.

Naviara suggest automated booking

Naviara suggest automated booking

Editable customized booking based on user's preference

Editable customized booking based on user's preference

Psychological Cost

02. Structuring Decisions Into Steps

02. Structuring Decisions Into Steps

Travel planning creates anxiety when too many decisions compete for attention. By breaking planning into clear stages—route, stay, and activities—users gain confidence at each step before moving forward.

Travel planning creates anxiety when too many decisions compete for attention. By breaking planning into clear stages—route, stay, and activities—users gain confidence at each step before moving forward.

Labor Cost

03. Making Choices Easy to Change

03. Making Choices Easy to Change

When decisions feel final, users hesitate. Naviara reduces friction by allowing easy edits, reversible actions, and clear summaries, so users can explore freely without restarting or committing too early.

💠 RESULTS

💠 RESULTS

Design-Led, Qualitative

Design-Led, Qualitative

As a solo concept project, Naviara’s impact was evaluated through moderated usability testing and flow analysis rather than live analytics.

Key outcomes observed:

  • ~50% reduction in planning steps for a multi-city trip after restructuring flows

  • 5/5 test users completed core booking tasks without external guidance

  • Faster decision-making, driven by clearer choices and reduced cognitive load

Beyond task completion, users consistently described the experience as:

  • “Less overwhelming”

  • “More confident”

  • “Exciting instead of stressful”

— RETROSPECTIVE

People, Music, Curiosity.

— RETROSPECTIVE

People, Music, Curiosity.

A concert. A few strangers. A lot of travel stories.

A concert. A few strangers. A lot of travel stories.

A concert. A few strangers. A lot of travel stories.

Cognitive Load
Cognitive Load
Cognitive Load

Naviara was sparked at a music concert, where conversations with strangers revealed real travel frustrations — from stressful planning to confusing apps. Those honest moments quietly reshaped my design perspective, shifting my focus from designing flows to designing for real people and real emotions.

Naviara was sparked at a music concert, where conversations with strangers revealed real travel frustrations — from stressful planning to confusing apps. Those honest moments quietly reshaped my design perspective, shifting my focus from designing flows to designing for real people and real emotions.

Naviara was sparked at a music concert, where conversations with strangers revealed real travel frustrations — from stressful planning to confusing apps. Those honest moments quietly reshaped my design perspective, shifting my focus from designing flows to designing for real people and real emotions.

There were no sticky notes on walls this time — just raw, unfiltered opinions.
Some people loved planning. Others hated it. Some wanted full control. Others just wanted things “handled.”

That contrast became the foundation of Naviara, shaping every decision I made.

There were no sticky notes on walls this time — just raw, unfiltered opinions.
Some people loved planning. Others hated it. Some wanted full control. Others just wanted things “handled.”

That contrast became the foundation of Naviara, shaping every decision I made.

There were no sticky notes on walls this time — just raw, unfiltered opinions.
Some people loved planning. Others hated it. Some wanted full control. Others just wanted things “handled.”

That contrast became the foundation of Naviara, shaping every decision I made.

Cognitive Load
Cognitive Load
Cognitive Load

Looking Ahead 👀

Looking Ahead 👀

Cognitive Load
Cognitive Load

If Naviara were to evolve beyond concept, I’d also explore:

  • Partnerships with airlines to enable live flight and airline tracking

  • An optional social layer for open-minded travelers who want to connect with others attending the same event, destination, or experience

If Naviara were to evolve beyond concept, I’d also explore:

  • Partnerships with airlines to enable live flight and airline tracking

  • An optional social layer for open-minded travelers who want to connect with others attending the same event, destination, or experience

Ultimately, Naviara is a journey of empathy, innovation, and human-centered design.

Ultimately, Naviara is a journey of empathy, innovation, and human-centered design.

Ultimately, Naviara is a journey of empathy, innovation, and human-centered design.

Ready to Elevate Your Project?

Let's bring your design vision to life.

© Angelica Raphael 2023

Ready to Elevate Your Project?

Let's bring your design vision to life.

© Angelica Raphael 2023

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